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Storytelling Branding in Practice by Klaus Fog

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Published by Springer-Verlag Berlin Heidelberg in Berlin, Heidelberg .
Written in English


  • Marketing,
  • Industrial management,
  • Economics

Book details:

Edition Notes

Statementby Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette
ContributionsBudtz, Christian, Munch, Philip, Blanchette, Stephen, SpringerLink (Online service)
The Physical Object
Format[electronic resource] :
ID Numbers
Open LibraryOL27089536M
ISBN 109783540883487, 9783540883494

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